Recently, we wrote about seven startup health-care companies that are offering luxury services to lure new patients. 

Following on this trend, Advisory Board writes about hospitals and imaging centers that are starting to offer a "mammoglam" experience that focuses on making patients more comfortable as they await and undergo the procedure. For instance, Fairview Health in Minnesota offers a VIP night, where patients who receive a mammogram can get a chair massage, as well as gift bags and pedicure accessories. Elsewhere, Solis Mammography, a multi-state chain with about 50 clinics, similarly aims for a "spa-like ambiance," with wooden floors, soft music, and inspirational quotes on the walls.

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